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  • Rastar Group presented at the 2024 Spielwarenmesse International Toy Fair in Nuremberg 02-04

    From January 30th to February 3rd, the 2024 Spielwarenmesse International Toy Fair in Nuremberg, Germany was held at the Nuremberg Exhibition Centre. Rastar showcased numerous fine toy products once again, actively expanding into overseas markets. The Spielwarenmesse International Toy Fair, founded in 1949, is one of the worlds largest exhibitions for toys, hobbies, and childrens leisure products. It is renowned as the largest and most prestigious international trade fair for professional toys. This year, about over 2,000 and tens of thousands of global purchasers attended the Fair. Rastar has always prioritized cooperation and expansion in overseas markets. Currently, it has obtained authorization from over 35 renowned automobile brands such as BMW, Mercedes-Benz, Audi, and Lamborghini, with over 400 fine toy products sold in 120 countries and regions. At this year's Spielwarenmesse International Toy Fair, Rastar actively exhibited a wide range of popular products, including dynamic and static car models, robots, infant toys, building block sets, and outdoor bicycles. These products, known for their innovative and high-quality features, attracted numerous visitors for consultation and negotiation. At the booth, Rastar also presented its flagship products, including the Pagani Huayra BC and Maserati MC20 brick cars, Lamborghini Huracan STO remote-control cars, Formula-style brick cars from the Oracle Red Bull Racing and Alfa Romeo Racing, the 1:14 Audi RS Q e-tron E2 remote-control car with the same design as the Dakar Rally, and the BMW MINI 16-inch aluminium alloy bicycle. These products, officially authorized by the brands, received great acclaim at the fair for their high realism and playability through innovative technology and exquisite craftsmanship. In the future, Rastar will stay true to its original aspiration, continue to maintain technological innovation, advance craftsmanship, strengthen industry cooperation and resource development, continuously adjust and deepen channel construction, and strive to promote Chinese toys with quality globally, spreading health and happiness everywhere.

  • Rastar unveiled new products at Hong Kong Toy Fair 01-11

    The 50th Hong Kong Toy Fair, organized by the Hong Kong Trade Development Council, took place from January 8th to 11th at the Hong Kong Convention and Exhibition Centre. Rastar showcased numerous high-quality toys at the event. As one of the largest in Asia and the second largest globally, the Hong Kong Toy Fair has always been an important platform for exhibitors to expand into international markets. To this end, Rastar set up a specially decorated booth in the brand gallery of this year's fair, featuring a series of new products including realistic remote-control car models, alloy car models, and building blocks licensed by well-known brands such as Ferrari, Audi, Lamborghini, and BMW. In addition to offline participation, Rastar also utilized online platforms such as Click2Match and TDC Online Sourcing provided by the fair to closely and accurately target potential buyers. Crafting excellence to promote innovation and development In this exhibition, Rastar especially displayed its latest product - the 1:14 Audi RS Q e-tron E2 remote-control car with the same design as the Dakar Rally, which is an official Audi licensed product. It has highly authentic exterior contours and exquisite interiors, with a powerful magnetic motor and DIY wheel replacement to ensure smooth drifting. Equipped with a 2.4GHz high-frequency remote control, it guarantees a multi-player competitive experience. In addition to remote-control products, Rastars toy product categories also include such as car models, electric childrens vehicles, scooters, outdoor cycling, and building blocks, catering to diverse market needs. Furthermore, Rastar holds over 260 toy patents and has received official authorization from more than 35 world-renowned automotive companies, including being the exclusive global licensee for BMWs dynamic car models and childrens bicycle series products. Driven by technological innovation and official cooperation, Rastar adheres to independent research, development, design, and production of each product line. Accelerating the digital transformation of intelligent manufacturing, it further enhances the added value of products, manufacturing more innovative high-quality toys. Sailing abroad to build an evergreen national brand After more than 20 years of accumulation, Rastars own brand RASTAR has owned intellectual property rights in more than 110 countries and regions. With more than 400 kinds of quality toys exported to over 120 countries and regions, Rastar has become the representative of Chinas high-quality manufacturing. On this basis, Rastar continues to actively expand overseas markets and participate in a number of leading international trade platforms, including the Hong Kong Toy Fair, thereby further connecting with the world and contributing to the creation of a prominent national brand of toys Made in China. In the future, Rastar will ensure increasing investment in innovation and competitive advantages, fulfill the principle of make health and happiness surround you. By building RASTAR as a leading toy brand around the world, Rastar will promote the sustainable development of Chinas toy industry in the global market.

  • Rastar presented at the 134th Canton Fair. Leaders of the Economic Committee of Guangdong Provincial Committee of the Chinese People’s Political Consultative Conference visited and conducted the inves 11-01

    On 31st October, the 5-day third offline exhibition of the 134th Canton Fair was officially launched in Guangzhou. Rastar presented again with numerous best-selling toys and new products in its booth located in Canton Fair 18.1 A06-11, B12-17, attracting a large number of merchants to consult, and promoting the global influence of the RASTAR brand. Leaders of the Economic Committee of Guangdong Provincial Committee of the Chinese Peoples Political Consultative Conference visited the booth for investigation and encouraged enterprises to explore the international market through multiple channels. On the morning of 31st October, Liang Weidong, Director of the Economic Committee of the Guangdong Provincial Committee of CPPCC, and other officials visited the booth of Rastar at Canton Fair, communicated with the director of the enterprise, and discussed in detail about the Rastars technological innovation, import and export of foreign trade, and operation of the enterprise. Through in-depth visits and on-site interaction, Liang Weidong and other leaders fully affirmed that Rastar Toys persists in independent innovation and high-quality development, and encouraged the enterprise to keep on strengthening research and development, and constantly improve the core competitiveness of the enterprise. Furthermore, with the full use of the Canton Fair platform, enterprises should innovate the exhibition mode, expand the market through multi-channels, explore potential customers, and actively seize domestic and international market share. RASTAR brand enjoys a global reputation and attracts customers with its high-quality products. After more than 20 years of accumulation, Rastar Toys own brand RASTAR has owned intellectual property rights in more than 110 countries and regions, and has been authorized by more than 35 famous car brands such as BMW, Mercedes-Benz, Audi, Lamborghini, etc. More than 400 kinds of quality toys of Rastar are exported to over 120 countries and regions. As a regular exhibitor at the Canton Fair, at this year's Canton Fair, Rastar has brought a number of new toy products in various categories, such as dynamic and static licensed car models, baby toys, building blocks and outdoor rides , including the newly launched Audi RS Q e-tron E2 remote-control car this year, the BMW 20-inch aluminium alloy bicycle, and the RASTAR F1 series products. These products have received a lot of inquiries from merchants from all over the world. In the future, Rastar will adhere to technological innovation, accelerate the digital transformation of intelligent manufacturing, continuously enrich the licensed categories of toy products, increase the additional value of toy products, and create more creative and high-quality toy products, with the aim of making RASTAR the world s leading intellectual brand of toys, and the representative toy brand of China.

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